How to Implement Advertising on Your Website Or Blog and Create Your Own Advertising Rate Card

If you are looking to implement advertising on your website or blog, here are some guidelines on how to do it. Also, if you are wondering how to get sponsors for what you are doing, offering advertising positions on your website for your sponsors should be one option.Building your ad positions with the help of ad networksBegin by joining Google AdSense, an affiliate program (or programs), and/or one or more ad networks where you can register and start displaying their ads in your site. Some ad networks have limitations or eligibility requirements that you must meet, like the number of visitors per week or Google page rank, but services like Google AdSense and most of the affiliate programs don’t.The next step is to design your ad positions on your website or blog layout on all the pages where you want to allow advertising, or directly on your website or blog template. Using these ad networks, you can get all your ad positions filled out and begin receiving advertising revenue.Once you have chosen and created your ad positions, you are already well on your way to showing potential advertisers the type of advertising options you can offer, like where the ad positions are on your site and what ad sizes (various banner dimensions) are available.Depending on which ad networks you use and what tools they provide, you will get lots of statistical information about how the ads are performing in different ad positions on your website. Given the ad network and settings that you have selected, you will also start to understand what kind of advertisements from which advertisers are starting to show up on your website or blog, and where.Determining your advertising ratesEstablishing your advertising rates will probably feel challenging. When determining your rates, you have many options for getting information, but the most important tip is to get it started somewhere. The easiest way is to start is to calculate the revenue you are receiving via the ad networks. The revenue from direct sales should be somewhat higher.Using the statistical information that you receive from the ad network(s) you are using, you can identify the best-performing positions and target those when you first start to create your own ad rate card for attracting direct advertising on your website or blogTo determine the right prices, you can do the following. Begin by looking at the ad networks statistics to identify the average revenue per position. Multiply that by a number ranging from two to five. Then offer a 20% discount on that price to attract advertisers.You should also search the web to see what the average advertising rates are on other websites or blogs in your subject area. Understand that just like there are multiple ad types, sizes and positions, there are also many kinds of price models and revenue models, like CPI (cost per impression), CPM and CPT (cost per mille and cost per thousand), CPC (cost per click), and PPC (pay per click). Other rates are based on duration, like per week, per month, etc.The right advertising rate depends very much on your audience and readers. The more targeted your website or blog is on a particular topic, the more valuable it is. So the right price depends on the volume of your visitors and the profile of your readers. The better you can match advertisers and readers, the better the relationship will be for you, your readers and for the advertiser.Creating your very own ad rate cardAfter you have determined your ad positions, pricing models and advertising rates, you can easily create your own rate card. If you are looking for sample ad rate cards, you can find them in ad rate card directory, which has many rate cards created by other people. In this directory, rate cards are done based on a rate card template. You can use this template to create your own ad rate card. All you have to do is fill out a few web forms.Advertise your advertisingAfter you have created your rate card, you should advertise your advertising opportunities on your website with a “view ad rate card” or “advertising details” link. To promote your advertising opportunities, you can also add your rate card to directory for free. Advertisers use rate card directory to search for sites where they can advertise.Now you have opened the door for potential direct advertising on your site and created a professional way for advertisers to find your site, study the advertising opportunities you are offering and contact you easily.Offering direct advertising opportunities on your site is not really a big or burdensome step if you already have some ad network ads on your site. Naturally you replace network ads with direct ads only if/when you get them. This way, all your ad positions are generating maximum advertising revenue all the time.There are good, free tools for managing your ad positions and ads from multiple sources. A tool like openX, can automatically switch your ads depending on the given criteria. For example, you can have AdWord ads running in one position and then you can add direct ads into the circulation with a higher ad revenue value. After the CPM or duration has ended for that particular ad, the tool switches back to lower-revenue ad.Selling and promoting your ad positionsThe next step beyond opening the door for potential advertisers to contact you is to promote and sell your ad space (or have someone else do it for you), but that’s only if you choose to go this far. Giving advertisers an option to buy direct does not mean that you have to start selling, too.If you would like to sell, then you need to see which ads are performing well on your site, based on the ad networks’ ad statistics. Contact those advertisers or their competitors directly to offer them your best positions with a fixed term. This allows the advertiser to “own” your best position and shut out the competitionIf you are not so keen to sell, you can try to make a tempting offer, which lowers the barrier to contact you and get ads created. You could try to offer free advertising for one week, 10 CPM, or something similar to get things started. This will increase your contacts with advertisers and start building relationships with them. You can target only those that you will accept on your site, meaning those that you believe have potential value for your visitors and readers.Why does direct advertising generate more revenue? (Why can you expect more revenue from direct advertising than from ad networks?)
There is no middle man to take a cut.
You are building the advertiser/publisher relationship, so when you work directly with the advertiser you can help to modify the ad to “hit” better with your readers, since you know your audience and to what it responds to.
The greater the effort you make, the more revenue you will receive.
Direct ad sales are not intended to replace your other advertising revenue models (i.e., ad networks / affiliates) unless you can fill all your ad positions all the time with direct ad sales. Use both direct ad sales and other advertising revenue models, and always using the highest revenue source for each ad position.

Web Directory

A web directory or link directory is a directory of websites. It contains links of websites under various categories e.g. Business, Computers, Arts, Education, Entertainment, Real Estate, Regional etc. Like Search Engines, a web directory does not show results based on keywords, instead it lists websites by categories and subcategories. The categorization is usually based on the whole web site, rather than one page or a set of keywords and websites are often limited to inclusion in only one or two categories. Web directories often allow website owners to submit their website and then the submissions are reviewed by human editors to approve.Web Directories offer various types of listings :Free Submission – they do not charge for listing the website. Such web directories do take time to review and approve a listing.Reciprocal Link – You have to place a link on a webpage of your website before submittingNo Follow – there will be “nofollow” attribute associated with to your submitted link, meaning search engine bots will not follow the link. In other words, it will not help you in your SEO process.Featured Listing – Your website is given a premium position in one or more categories.Bid for Position – where websites are ordered based on bid amount.Why submit to Web Directories: Submission to web directories is one of the foremost part of link building or seo process. Directory Submission provides you one way links from the relevant pages. In a bid to promote their own web directories for high traffic and PR, directory owners promote their web directories continuously through various means, hence it also helps you to generate traffic from them.Directory Submission Tips : Following are the important things to be kept in mind while submitting your website to web directories :SEO friendly :The directories should be SEO friendly where you are submitting your website. It helps your website in search engines rankings and promotion i.e. search engine robots will easily find and index your web page. Links must not contain attribute.Google Cache Directories : Check if the web directory is in Google cache before submitting your website. Many times Google removes the directories from its cache due to various violations such as spamming, FFA etc. or if they do not comply with Google webmaster guidelines.Page Rank :The directory should have some Page Rank also. The PR helps you to get more credibility. Many people think that those directories are more beneficial having high PR but these directories either do not allow free links or take more time to list your website. If your website is new, there is no harm submitting to low PR or Zero PR web directories as these web directories would also attempt to gain high PR in the future.Organic and Natural Submission : The submission process should be slow. Do not try to submit to many directories in one go.Avoid submitting to spam directories. Submit only to quality web directories.Strictly follow the submission guidelines set by the web directory owners. Read carefully their guidelines while submitting your website.Your website should not under construction and do not put any forwarding to the submitting webpages as many directories owners do not approve such links.

An Inside Look at the Importance of a Smile in Sales

If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).

Smile: Your Sale Depends on It!

Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:

• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!

• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.

• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.

But What If You Don’t Like Your Smile?

If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!